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Donald Macgregor: Starry Nights, Country Roads

Wearing Product Names on Clothes

Human behaviour can be rather weird:
Why do we shave ? Why wear moustache or beard?
Should fashion still dictate men's length of hair ?
And stranger still, why advertise
(We don't let people read our size)
Famous logos on the very clothes we wear?
One might think it would be best
Just to camouflage our vest
Or T-shirt , not to wear the Nike swoosh
On trainers - better go behind a bush
And change into a simple blue or white
Strip. Is it not strange, the sight
Of shopping bags with famous names
Being carted home ('Please hurry, James')
When you have paid good money to obtain
The goods inside - it makes no sense
To spend seventeen quid and fifty pence
On a Marks and Spencer' shirt. We should complain
That it's not them paying us;
We should make an awful fuss
If they're wanting us to advertise their name.
They should give us each a cheque
To embark on that long trek.
But if everybody's shopping looked the same
It would cause such great confusion,
Tearful shoppers in profusion
Yelling that their bag had gone
Because it had no logo on
That perhaps it would in fact
Be better and make less impact
If we left the bloody carriers just the same.

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